my experience
feel free to email me at maggie@kovacs5.com for more information or visit my linkedin to see more:
https://www.linkedin.com/in/maggie-kovacs-462660111/
senior copywriter
american student assistance
jan 2022—present
boston, ma
-writes scripts for youtube videos & spotify ads.
-brainstorms concepts & writes copy for social media.
-writes b2b copy for the edtech industry.
-collaborates with art directors & creative directors.
-brainstorms & writes copy for paid search ads on google.
-writes copy that aligns with the trends on tiktok & other platforms.
-works closely with marketing partners to ensure strategies correctly translate into creative.
-helps develop & maintain brand voices for the different products under american student assistance.
copywriter
kohl’s
april 2019—jan 2022
menomonee falls, wi
-writes copy for digital units to live across the website.
-refreshes copy on the department pages of the website every month for relevant content.
-writes paid ads for brands like adidas, candie’s, & popsugar to live all over the internet and on apps.
-works closely with art directors, designers, strategy & merchant partners to develop compelling content for the brand.
-ensures brand voice & integrity is maintained while working with brand partners.
-translates strategy into creative solutions that will make sense to the customer.
-writes headlines for other kohl's brands, such as chaps & apt 9, while still maintaining the overarching brand voice of kohl’s.
-creates taglines to work with seasonal sales.
junior copywriter
chico’s fas
aug 2017— april 2019
fort myers, fl
-wrote copy for social media (including paid ads), emails, postcards, stitch ins, handouts, & other marketing tools.
-reviewed merchandise to write all web product copy which includes: naming products, writing descriptions, tracking merchant changes, loading copy onto web development server, proofing, & making updates.
-created copy that provides a balance between details & benefits.
-partnered with merchants & designers to make sure all key product elements & marketing points are represented in product descriptions.
-supported the site copy department with new ideas & creative solutions to challenges throughout the website.
-provided proofreading support.
copywriter intern
bcv
jun 2017— aug 2017
chicago, il
-wrote and edited facebook posts, tweets and instagram captions for luxury hotels, restaurants and spas.
-proofread and edited social posts to ensure copy is error-free and on-brand.
-wrote responses to online hotel reviews.
-collaborated with copywriters, graphic designers, and videographers to develop creative ideas.
copywriter intern
ten35
jun 2016— aug 2016
chicago, il
-wrote ooh, print and digital content for large retail brands, specifically activewear.
-contributed to brainstorms for large brands, such as coors light and primaLoft.
-provided proofreading support.
marketing & communications intern
girl scouts of north east ohio
jun 2015— aug 2015
macedonia, oh
-responded to volunteer questions and wrote spotlights about volunteers.
-wrote press releases, social media posts, and created newsletter layout.
-provided proofreading support.